Effective Health Risk Messages: A Step-By-Step Guide
Effective Health Risk Messages: A Step-By-Step Guide
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有效的健康风险信息：分步指南
DOI：
10.4135/9781452233239
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发表时间：
2001
期刊：
影响因子：
--
通讯作者：
Dennis Martell
中科院分区：
文献类型：
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作者：
K. Witte;G. Meyer;Dennis Martell
1.什么是健康风险信息？健康风险信息定义了什么是理论？恐惧诉求的组成部分显性与隐性信息的使用基于文化的口语威胁类型概述2.健康风险信息的历史：恐惧诉求理论1953-1991年间的后天恐惧驱动模型平行过程模型保护动机理论概述定义3.综合整体模型描述模型与其他模型的比较关于EPPM的研究4.来自其他理论的有用概念健康信念模型社会认知理论精化可能性模型变革阶段模型社会营销总结5.正确的开始：形成性研究设定目标和目的：运动计划形成研究说服性健康信息(PHM)框架将瞬变和常量放在一起收集信息为说服性健康信息框架收集信息分类受众信念：指导信息开发的图表结论6.风险行为诊断量表RBD量表的起源扩展EPPM的RBD量表定制的健康风险信息一些额外的指南结论7.在校园卫生诊所使用RBD的数据收集类型：背景8.评估的数据收集类型收集评估数据收集方法可靠性和有效性样本量总结9.数据分析分析数据结论10.获取信息《行动计划》传播信息发布具体渠道总结结论附录词汇工作表参考作者推荐读物索引
1. What Are Health Risk Messages? Health Risk Messages Defined What's a Theory? The Components of a Fear Appeal Explicit versus Implicit Messages The Use of Culturally Based Colloquialisms Types of Threats Summary 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991 Fear-as-Acquired Drive Model The Parallel Process Model Protection Motivation Theory Summary Definitions 3. Putting It All Together The Overall Model The Depiction of the Model Comparisons with Other Models Research on the EPPM 4. Useful Concepts from Other Theories The Health Belief Model The Theory of Reasoned Action Social-Cognitive Theory Elaboration Likelihood Model Stages of Change Model Social Marketing Summary 5. Starting Out the Right Way: Formative Research Setting Goals and Objectives: The Campaign Plan Formative Research The Persuasive Health Message (PHM) Framework Putting Transients and Constants Together Gathering Information for the Persuasive Health Message Framework Categorizing Audience Beliefs: A Chart to Guide Message Development Conclusion 6. The Risk Behavior Diagnosis Scale The Origin of the RBD Scale Theoretical Basis for Expanding the EPPM The RBD Scale Tailored Health Risk Messages Some Additional Guidelines Conclusion 7. Out of the Tower and Into the Field Using the RBD at a Campus Health Clinic: Background Conclusion 8. Data Collection Types of Evaluation Gathering Data for the Evaluation Data Collection Methods Reliability and Validity Sample Size Summary 9. Data Analysis Analyzing Data Conclusion 10. Getting the Message Out A Plan of Action Message of Dissemination Issues Specific Channels Summary Conclusion Appendix Glossary Worksheets References Suggested Readings Index About the Authors