Ghanaian Consumers Online Privacy Concerns: Causes and its Effects on E-Commerce Adoption
Ghanaian Consumers Online Privacy Concerns: Causes and its Effects on E-Commerce Adoption
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加纳消费者在线隐私问题：原因及其对电子商务采用的影响
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
S. Kotey
中科院分区：
文献类型：
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作者：
E. T. Tchao;K. Diawuo;C. Aggor;S. Kotey
多年来，由于客户的设备与支持互联网技术的其他设备互连，在线隐私已逐渐成为互联网用户的关注点。本研究调查和讨论了影响互联网服务在线消费者所面临的隐私问题的因素，以及这些隐私问题在非洲在线市场上的可能结果，加纳是主要关注点。这项研究的结果表明，只有10.1%的受访者认为互联网在加纳的购买和支付交易是安全的。然而，如果电子商务是获得产品的唯一途径，受访者愿意在线购物。受访者也有高度的感知脆弱性，他们对未经授权的数据收集和滥用个人信息的感知脆弱性可能会影响加纳电子商务平台的采用。加纳电子商务平台用户控制数据收集及其随后被其他第三方使用的能力也被认为对客户完全在线交易和分享其个人信息的意愿产生了负面影响。被认为是脆弱性的影响，互联网文盲的高水平，而被认为是控制信息的收集和使用的能力受到互联网识字水平以及加纳互联网消费者的社会意识水平的影响。
Online privacy has gradually become a concern for internet users over the years as a result of the interconnection of customers’ devices with other devices supporting the internet technology. This research investigates and discusses the factors that influence the privacy concerns faced by online consumers of internet services and the possible outcomes of these privacy concerns on the African online market with Ghana being the primary focus. Results from this study indicated that only 10.1% of respondents felt that the internet was safe for purchase and payment transaction in Ghana. However, respondents were willing to shop online if e-Commerce was the only means of getting their products. Respondents also had a high sense of perceived vulnerability and their perceived vulnerability to unauthorized data collection and misuse of personal information could affect Ghanaian e-Commerce platform adoption. The perceived ability of users of e-Commerce platforms in Ghana to control data collection and its subsequent use by other third parties was also found to negatively impact customers’ willingness to wholly transact and share their personal information online. The perceived vulnerability was found to be affected by the high levels of internet illiteracy whiles the perceived ability to control the collection of information and use was influenced by both the internet literacy level as well as the level of social awareness of the Ghanaian internet consumer.