Digital gifts: Participation and gift exchange in Livejournal communities
Digital gifts: Participation and gift exchange in Livejournal communities
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数字礼物：Livejournal 社区的参与和礼物交换
作者：
E. Pearson
本文探讨了社交网站“LiveJournal”参与者之间礼物交换的概念和理由。虽然礼物交换可以被框定为一种权力关系的形式，本文认为，他们也有潜力作为一种形成和维持社会纽带，并保持个人和集体的身份在虚拟社会空间的方式。
This paper explores notions and rationales of gift exchange among participants of the social networking site ‘LiveJournal.’ While gift exchanges can be framed as a form of power relations, this paper argues that they also have the potential to function as a way of forming and maintaining social bonds, and of maintaining individual and collective identity within the virtual social space.