The effects of acquisition and transaction shopping value perceptions on retail format usage intentions: an illustration from discount stores
The effects of acquisition and transaction shopping value perceptions on retail format usage intentions: an illustration from discount stores
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收购和交易购物价值感知对零售业态使用意图的影响：以折扣店为例
DOI：
10.1080/09593960903109436
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
G. Schmitz
中科院分区：
文献类型：
--
作者：
G. Schmitz
虽然它变得越来越重要的食品零售商了解是什么促使消费者使用一种零售形式，而不是另一种，研究零售形式的选择是稀疏相比，商店的选择。本研究考察了在特定情况下在零售形式购物的感知获得价值和在特定零售形式商店购物的感知交易价值对零售形式使用意图的影响程度。此外，我们研究了不同的情况下，特定的因素对感知交易价值的购物在一个特定的零售业态网点。以折扣店为例，开发的概念模型进行了实证检验，使用结构方程方法。研究结果表明，在零售业态购物的感知获得价值在解释零售业态使用意向中起主导作用，而在特定零售业态商店购物的感知交易价值，这取决于某些特定的情境因素，是次要的。
Although it becomes increasingly important for food retailers to understand what motivates consumers to use one retail format rather than another, research on retail format choice is sparse compared to store choice. This study examines the extent to which perceived acquisition value of shopping at a retail format and perceived transaction value of shopping at one particular retail format outlet in a specific situation have an impact on retail format usage intentions. In addition, we study the influence of different situation-specific factors on perceived transaction value of shopping at one particular retail format outlet. Taking discount stores as an example, the developed conceptual model is empirically tested using a structural equation approach. The results show that perceived acquisition value of shopping at the retail format plays a dominant role in explaining retail format usage intentions, while perceived transaction value of shopping at one particular retail format outlet, which depends on certain situation-specific factors, is of lesser importance.
影响因子：
5
作者：
Thaler, Richard H.
通讯作者：
Thaler, Richard H.
影响因子：
2
作者：
Thaler, RH
通讯作者：
Thaler, RH