Three Reasons to Ban Advertising for Health Care Services
Three Reasons to Ban Advertising for Health Care Services
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禁止医疗保健服务广告的三个原因
DOI：
10.1080/15265161.2013.879958
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发表时间：
2014
期刊：
影响因子：
--
通讯作者：
Candice Delmas
中科院分区：
文献类型：
--
作者：
Candice Delmas
总体而言，通过使用社区参与，医疗保健广告可以从一种说服性的技术，用来鼓励人们购买他们可能不需要的服务，以信息外展机构，以社区和建立供应商和患者之间的信任。通过尊重病人的自主权和只提供改善病人健康所需的治疗，保健机构可以履行它们所承担的特殊道德义务。随着涉及社区的委员会的形成，广告固有的风险可以减轻，并使医疗保健机构达到更高的标准。
Overall, through use of community engagement, health care advertising can be changed from a persuasive technique used to encourage people to procure services they may not need, to an informational outreach giving agency to the community and building trust between provider and patient. By respecting the autonomy of the patient and providing only treatments needed to improve the health of the patient, health care institutions can adhere to the special moral obligations to which they hold themselves. With the formation of committees that involve the community, the risks inherent in advertising can be mitigated and hold health care institutions to a higher standard.