Visitors’ Willingness To Pay (WTP) at Kionsom Recreation Centre, Inanam - Kota Kinabalu, Sabah
Visitors’ Willingness To Pay (WTP) at Kionsom Recreation Centre, Inanam - Kota Kinabalu, Sabah
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游客在 Kionsom 娱乐中心 (Inanam) 的支付意愿 (WTP) - 沙巴亚庇
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Maskir Gitom
中科院分区：
文献类型：
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作者：
A. R. Mojiol;Z. Zamri;M. A. Hilmi;Maskir Gitom
本研究的目的是确定支付意愿（WTP）的游客支付门票费的保护在Kionsom娱乐中心（KRC）和KRC的生态系统服务的意见。采用支付意愿的条件价值法（CVM），采用开放式支付工具，确定被调查者对研究区域的支付价值。采用方便抽样的方法在该地区发放了140份问卷，但由于受访者回答充分，因此只选择了100份问卷。研究结果显示，性别、年龄、距康松疗养院的距离等因素对愿意支付意愿有显著的影响。回归分析表明，性别、年龄和距离对被调查者的支付意愿有影响。KRC每位访客的平均最大支付意愿为RM 2.89。此外，大多数受访者高度评价该网站的树木和生态系统服务的服务。游客亦同意所收取的保育费适合作发展用途，并可增加康乐活动，以吸引游客参观建森康乐中心。建议进一步研究差异支付工具和现场条件评估的启发式方法。
Aim of this study is to determine the willingness to pay (WTP) of visitors to pay admission fees for conservation at Kionsom Recreation Centre (KRC) and opinion on ecosystem services of KRC. Contingent Valuation Method (CVM) of WTP is used to find out the respondents payment valuation on study areas by using open-ended payment vehicle. 140 of questionnaire is distributed in the area using convenience sampling but only 100 questionnaire are selected as they are fully answered by the respondents. Result showed that factor of WTP influenced by gender, age and distance between respondents place to Kionsom Recreational Centre. A regression model was created and the results shows that gender, age and distance have relationship on the amount of WTP that stated by respondents. Mean maximum WTP by per visitor to KRC is RM 2.89. Besides, most of the respondents valued highly the services of tree and ecosystem services of the site. The visitors also agrees that conservation fee collected are suitable for development purposes and add more recreation activities to attract visitor to visit Kionsom Recreational Centre (KRC). Future study on differences payment vehicle and elicitation method of contingent valuation on the site is highly recommended.