Evidence of Motivational Influences in Early Visual Perception
Evidence of Motivational Influences in Early Visual Perception
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早期视觉感知中动机影响的证据
DOI:
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发表时间:
2012
期刊:
影响因子:
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通讯作者:
C. Clément
中科院分区:
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作者:
Rémi Radel;C. Clément
The New Look approach to perception (Bruner, 1957) posits that perception is a constructive process based on several topdown factors, such as individuals’ expectations, needs, and desires. Many classical experiments from the New Look era have provided striking illustrations of the effect of motivation on perception. For example, they have revealed that poor children have a bias to overrate coin size (Bruner & Goodman, 1947) and that hungry people have a bias to overrate the brightness of pictures of food (Gilchrist & Nesberg, 1952). This line of research has not gone without criticisms (e.g., Erdelyi, 1974; McCurdy, 1956), but recent experiments have largely confirmed its validity (Aarts, Dijksterhuis, & De Vries, 2001; Balcetis & Dunning, 2006, 2010). Despite the evidence of an effect of motivation on perception, it is still unknown at which point in the perceptual process motivational influences occur. Visual perception is generally regarded as a serial process that starts with a purely perceptual stage (i.e., early vision), in which features are extracted in visual processing areas of the brain. Early vision is followed by a postperceptual, decision stage, in which the perceptual output is categorized. Top-down influences were traditionally thought to bias only the decision stage, and early vision was described as cognitively impenetrable (e.g., Pylyshyn, 1999; Riesenhuber & Poggio, 2000). However, consistent with the idea that higher-level representations can shape the perceptual stage by a tuning process that influences which features are selected for processing (Schyns, Goldstone, & Thibaut, 1998), recent studies have revealed the existence of top-down influences on perceptual processing (e.g., influences of attention—Carrasco, Ling, & Read, 2004—and conceptual category—Lupyan, Thompson-Schill, & Swingley, 2010). Here, we report a study in which we aimed to test whether motivation can also penetrate and guide early visual processing. All previous research on the effect of motivation on perception has employed clearly visible stimuli: In most of these studies, researchers simply observed how ambiguous stimuli were interpreted. In contrast, in this experiment, we monitored conscious access to masked visual stimuli. This enabled us to focus on the early perceptual encoding stage that occurs unconsciously. Inspired by the method used by Gaillard et al. (2006), we presented words close to the threshold of conscious perception. We expected that participants who had fasted (and were therefore motivated by food) would be more likely than satiated participants to perceive masked food-related words.