Content Analysis as a Foundation for Programmatic Research in Communication.
Content Analysis as a Foundation for Programmatic Research in Communication.
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DOI：
10.1080/19312458.2013.789836
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发表时间：
2013-06-01
影响因子：
11.4
通讯作者：
Slater MD
中科院分区：
文献类型：
--
作者：
Slater MD
先前关于内容分析为媒体效果研究提供描述性基础的论点被扩展为内容分析可以为个体传播科学家的程序化研究提供可靠和有用的基础。我讨论的例子来自我自己的工作和同事在通信和相关学科。在内容分析中使用采样和编码的信息，结合调查数据集或作为实验中的刺激。描述了在实验设计中采用大量随机抽样信息的特殊潜力，并使用适当的统计方法，能够推广到信息的总体。
Previous arguments that content analyses provide the descriptive foundation for media effects research are extended to include that content analyses can provide a sound and useful foundation for programmatic research by individual communication scientists. I discuss examples from my own work and from that of colleagues in communication and related disciplines. Use of messages sampled and coded in a content analysis in combination with survey data sets or as stimuli in experiments are highlighted. The particular potential for employing larger numbers of randomly sampled messages in experimental designs, and, with use of appropriate statistical methods, being able to generalize to populations of messages, is described.