Conventional vs. disruptive products: a wearables and insideables acceptance analysis
Conventional vs. disruptive products: a wearables and insideables acceptance analysis
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DOI：
10.1080/09537325.2021.2013462
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发表时间：
2021-12
影响因子：
3.4
通讯作者：
Mario Arias Oliva;Jorge Pelegrín-Borondo;Kiyoshi Murata;S. Gauttier
中科院分区：
文献类型：
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作者：
Mario Arias Oliva;Jorge Pelegrín-Borondo;Kiyoshi Murata;S. Gauttier
摘要确定颠覆性产品与常规产品在技术上接受的特殊性是学术界和实践者的需要。预测消费者将如何使用新兴的颠覆性技术产品是成功将其推向市场的关键。UTAUT2模型已被广泛用于新技术，但尚未用于比较传统技术产品和颠覆性技术产品。一项调查比较了可穿戴设备和内置式设备的接受度，这两种设备是旨在增强人体功能的植入式技术。样本包括7个国家的1,563名接受高等教育的学生。研究结果表明，在传统(可穿戴)和颠覆性(内置式)技术方面，预期行为有相似之处，也有不同之处。该模型的解释能力对于这一领域的研究和商业决策都是非常有价值的。
ABSTRACT Determining the peculiarities of the technological acceptance of disruptive vs. conventional products is a need for both academics and practitioners. Forecasting how consumers will behave with emerging disruptive technology products is key to successfully launching them on the market. The UTAUT2 model has been widely used for new technologies, but not yet to compare conventional and disruptive technology products. A survey comparing the acceptance of wearables and insideables, which are implantable technologies aimed at human augmentation, was carried out. The sample consisted of 1,563 higher-education students in 7 countries. The findings show similarities and differences in expected behaviours with regard to conventional (wearables) and disruptive (insideables) technologies. The explanatory power of the model could be very valuable for both research and business decision-making in this field.