Critical issues in packaged food business
Critical issues in packaged food business
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DOI：
10.1108/00070700510623531
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发表时间：
2005-01-01
影响因子：
3.3
通讯作者：
Salman, A
中科院分区：
文献类型：
--
作者：
Ahmed, A;Ahmed, N;Salman, A
目的-本文旨在研究包装食品业务中的突出问题，特别注重包装及其关键作用，包括食品营销，在食品和饮料行业的最佳实践，产品创新，食品安全和质量，食品供应链管理和新兴trends.Design/方法/方式-现象学研究提高了人们的认识，并增加了对包装食品业务的关键问题的洞察力。该方法是基于对商业环境的观察，在线研究，密切关注英国食品行业，在期刊上的论文分析，并与合作研究人员集思广益四years.Findings -研究发现，促进发达包装食品市场增长的主要趋势是方便，功能和放纵。包装的真实的价值在于包装是当今产品不可分割的一部分。此外，食品往往需要一般的营销方法和技术适用于其他种类的产品和服务的营销。此外，为了进一步改善食品行业，它需要采用本研究论文中显示的最佳实践。此外，在进行产品创新时，必须考虑一些关键的成功因素。此外，食品制造商和加工商实施的所有质量保证体系的目标是生产符合制造商规格的安全产品，包括政府制定的要求。最重要的是，在供应链管理方面最先进的公司预计将是最成功和最有利可图的。最后，但并非最不重要的是，公司应该期待业务成功的新兴趋势。所有这些关键问题必须观察到包装食品业务的上级performance.Research限制/影响-公司的调查尚未进行，由于有限的访问的研究发达的西方食品市场。因此，公司调查可能是下一步，以进一步确定关键问题的包装食品业务的角度来看，现有的corporations.独创性/价值-本文提供了一个整体的观点，将引导读者识别关键问题的包装食品在现有的或新的业务。
Purpose - This paper aims to examine salient issues in the packaged food business with special focus on packaging and its crucial role covering food marketing, best practices in the food and drinks industry, product innovation, food safety and quality, food supply chain management and emerging trends.Design/methodology/approach - Phenomenological research has raised awareness and increased insight into critical issues in the packaged food business. The approach is based on observation of the business environment, online research, a close watch on British food industry, analysis of papers in journals, and brainstorming with co-researchers for four years.Findings - The research has found that the key trends fostering growth in developed packaged food markets are convenience, functionality and indulgence. The real value of packaging is that the package is an integral part of the product today. Besides, food products frequently require the general marketing approaches and techniques applied to the marketing of other kinds of products and services. In addition, for the food industry to improve further, it needs to adopt the best practices shown in this research paper. Moreover, while going for product innovation, some critical success factors must be taken into account. Furthermore, the objective of all quality assurance systems exercised by food manufacturers and processors, is to produce safe products that comply with manufacturers' specifications, including the requirements established by governments. On top of that, the companies that are the most progressive in the management of the supply chain are expected to be the most successful and profitable. Last, but not least, companies should look forward to emerging trends for business success. All these critical issues must be observed in a packaged food business for superior performance.Research limitations/implications - Company surveys have not been performed due to the limited access of the research to well-developed Western food markets. Hence, company surveys may be the next step to further identify critical issues in the packaged food business from the perspective of existing corporations.Originality/value - This paper offers a holistic view that would guide a reader to identify critical issues in packaged food in existing or new businesses.