Creating Value for Customers, Clients, Partners and Society: An Introduction to the Special Issue on Food Waste
Creating Value for Customers, Clients, Partners and Society: An Introduction to the Special Issue on Food Waste
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为顾客、客户、合作伙伴和社会创造价值：食物浪费特刊简介
DOI：
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发表时间：
2018
影响因子：
2.9
通讯作者：
B. Roe
中科院分区：
文献类型：
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作者：
Danyi Qi;B. Roe
摘要：尽管世界各地对营养的需求持续不断，但世界上生产的食用食品约有三分之一被浪费，也就是说，人类从未消费过这些食品。美国营销协会将营销定义为“……创造、沟通、交付和交换对客户、客户、合作伙伴和整个社会有价值的产品的活动、机构和流程。”当谈到食品时，越来越多的关键利益相关者质疑经常浪费大量产品的全球营销系统如何与“……为消费者、客户、合作伙伴和整个社会创造价值”相一致，以及食品营销系统是否可以采取更多措施将稀缺的地球资源可持续地转化为全球营养。我们介绍本期特刊中的文章，这些文章为探索全球营销系统如何产生大量食物浪费以及食品营销系统如何减少食物浪费提供了知识和经验基础。
ABSTRACT Roughly one-third of edible food produced in the world is wasted, that is, it is never consumed by humans, despite the persistent demands for nutrition throughout the world. The American Marketing Association defines marketing as “…the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” When it comes to food, an increasing number of these key stakeholders question how a global marketing system that routinely wastes a startling fraction of its product comports with “…value for customers, clients, partners, and society at large,” and whether the food marketing system can do more to sustainably convert scarce planetary resources into global nutrition. We introduce the articles in this special issue, which provide an intellectual and empirical basis for exploring how the global marketing system generates a substantial amount of food waste and how the food marketing system can do more to reduce the amount of wasted food.