Understanding the privacy-personalization dilemma for web search: a user perspective
Understanding the privacy-personalization dilemma for web search: a user perspective
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了解网络搜索的隐私与个性化困境：用户视角
DOI：
10.1145/2470654.2466470
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
Sharad Jaiswal
中科院分区：
文献类型：
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作者：
S. Panjwani;Nisheeth Shrivastava;Saurabh Shukla;Sharad Jaiswal
当代搜索引擎使用各种技术来基于用户的过去查询来个性化搜索结果。虽然研究发现，用户通常更喜欢个性化的搜索结果，而不是非个性化的，最近的调查也表明，由于其隐私影响，对个性化的保留越来越多。在本文中，我们需要更深入地了解用户在网络搜索过程中的隐私考虑，并探讨用户的隐私和个性化的偏好如何相互作用时，进行这项活动。我们进行了实证研究，在谷歌搜索，涉及25名参与者在印度和他们各自的网络搜索历史。我们的发现是，用户在搜索结果中表现出对个性化的轻微偏好，但在搜索他们认为敏感的主题时，通常愿意“放弃”个性化。我们讨论这些结果的影响，为网络搜索的隐私保护工具的设计。
Contemporary search engines use a variety of techniques to personalize search results based on users' past queries. While studies have found that users generally prefer personalized search results to non-personalized ones, recent surveys also indicate growing reservations with respect to personalization because of its privacy implications. In this paper, we take a deeper look at privacy considerations of users during web search and explore how users' preferences for privacy and personalization interact when undertaking this activity. We conduct an empirical study over Google search, involving 25 participants in India and their respective web search histories. Our finding is that users exhibit a slight preference for personalization in their search results but are usually willing to "give up" personalization when searching for topics they deem sensitive. We discuss implications of these results for the design of privacy-preserving tools for web search.