Tobacco Industry Use of Personal Responsibility Rhetoric in Public Relations and Litigation: Disguising Freedom to Blame as Freedom of Choice
Tobacco Industry Use of Personal Responsibility Rhetoric in Public Relations and Litigation: Disguising Freedom to Blame as Freedom of Choice
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DOI：
10.2105/ajph.2014.302226
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发表时间：
2015-02-01
影响因子：
12.7
通讯作者：
Daynard, Richard A.
中科院分区：
文献类型：
--
作者：
Friedman, Lissy C.;Cheyne, Andrew;Daynard, Richard A.
我们研究了烟草行业的言辞，以构建个人责任的论点。该行业很少明确使用“个人责任”一词，而是“选择的自由”。当在诉讼中使用选择自由时，烟草业意味着那些选择吸烟的人对他们的伤害负有全部责任。当被用于该行业的公关信息时，它的意义在于自由和吸烟权的概念。法庭上的“指责辞令”影响了烟草行业更广泛的公关信息，即将责任从烟草公司转移到他们的客户身上。理解该行业采用的修辞和框架对于打击这一策略至关重要，我们将这种理解应用于其他充当病媒的行业。
We examined the tobacco industry's rhetoric to frame personal responsibility arguments. The industry rarely uses the phrase "personal responsibility" explicitly, but rather "freedom of choice." When freedom of choice is used in the context of litigation, the industry means that those who choose to smoke are solely to blame for their injuries. When used in the industry's public relations messages, it grounds its meaning in the concept of liberty and the right to smoke. The courtroom "blame rhetoric" has influenced the industry's larger public relations message to shift responsibility away from the tobacco companies and onto their customers. Understanding the rhetoric and framing that the industry employs is essential to combating this tactic, and we apply this comprehension to other industries that act as disease vectors.