"The Taste Remains": Consumption, (N)ostalgia, and the Production of East Germany
"The Taste Remains": Consumption, (N)ostalgia, and the Production of East Germany
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“味道依然”：消费、乡愁和东德的生产
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发表时间：
2002
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通讯作者：
Jonathan Bach
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作者：
Jonathan Bach
德国统一十年后，一件来自过去的遗物出现在曾经是东柏林的一个工业角落：一家原创的“Intershop”。Intershop是德意志民主共和国（GDR）为销售硬通货而建立的国营零售连锁店的一部分，以前曾是西方时间旅行者难得访问东方世界的免税商店。在社会主义时期，这些商店储存了稀缺的消费品和奢侈品，如巧克力，电子产品和香水。对于除了少数特权阶层之外的所有人来说，这些商店不仅不断提醒着东德经济的物质缺陷，而且也提醒着社会主义理想与国家自己的硬通货追求活动的不协调。今天的Intershop是对过去十年事件的扭曲评论：在某些情况下，旧的东德产品现在几乎和西方商品一样稀缺。Intershop的重生可以追溯到1999年的一次展览，由两名西德人构思，主题是社会主义东方的日常生活。将展览放在一个旧的Intershop中的决定符合展览对设计的重视，因为该结构基本上是一种可移动的营房，易于组装或储存，并且很容易被东方人和西方人所识别。
Ten years after German reunification, a relic from the past appeared in an industrial corner of what was once East Berlin: an original “Intershop.” Part of a chain of state retail establishments set up by the German Democratic Republic (GDR) for hard currency sales, the Intershop had formerly served as a type of duty-free store for Western time travelers on their rare visits to the world of the East. In socialist days, these stores stocked scarce consumer and luxury items such as chocolate, electronics, and perfume. For all but the privileged few, these shops were a constant reminder of not only the material failings of the GDR economy, but also the incongruity of the socialist ideal with the state’s own hard currency–seeking activities. Today’s Intershop is a distorted commentary on the events of the last ten years: old GDR products are offered that, in some cases, are now almost equally as scarce as the Western goods once were. The rebirth of the Intershop can be traced to a 1999 exhibition, conceived by two western Germans, on everyday life in the socialist East. The decision to house the exhibit in an old Intershop worked in accordance with the show’s emphasis on design, as the structure was essentially a kind of transportable barracks, easily assembled or stored and easily recognizable to easterners and westerners alike.1 The exhibit sought to capture the