Defining What Matters
Defining What Matters
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定义什么是重要的
DOI：
10.1057/9780230609983_7
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发表时间：
2007
影响因子：
2.7
通讯作者：
S. Rochlin
中科院分区：
文献类型：
--
作者：
B. Googins;P. Mirvis;S. Rochlin
沃尔玛聘请雷·安德森是为了让员工们了解地球村的轮廓，从那时起，沃尔玛就一直定期与“局外人”交谈。 IBM 与全球数千人和主要利益相关者团体就广泛趋势和与业务相关的社会政治问题进行电子“交流会”。 GE 每两年举办一次“能源 2015”和“医疗 2015”会议，会议由政府官员、行业领导者、主要供应商、非政府组织和学者组成的跨职能小组共同参与，为公司的战略提供反馈。
Wal-Mart brought Ray Anderson in to open its associates’ eyes to the contours of the global village and has been talking regularly with “outsiders” ever since. IBM conducts electronic “jams” on broad trends and business-relevant sociopolitical issues with thousands of people and key stakeholder groups around the globe. GE holds biennial “Energy 2015” and “Healthcare 2015” convenings with a cross-functional group of government officials, industry leaders, key suppliers, NGOs, and academics that feed back into the company’s strategy.