The impact of product information and trials on demand for smokeless tobacco and cigarettes: evidence from experimental auctions.
The impact of product information and trials on demand for smokeless tobacco and cigarettes: evidence from experimental auctions.
复制标题
产品信息和试验对无烟烟草和卷烟需求的影响：来自实验拍卖的证据。
DOI：
10.1016/j.ypmed.2013.11.001
复制
发表时间：
2014
影响因子：
5.1
通讯作者：
Pitcavage,James
中科院分区：
文献类型：
--
作者：
Rousu,MatthewC;O'Connor,RichardJ;Thrasher,JamesF;June,KristieM;Bansal-Travers,Maansi;Pitcavage,James
IntroductionEpidemiological and toxicological evidence suggests lower risk of smokeless tobacco (ST) products compared to cigarettes. Less is known, however, about consumer perceptions and use of novel forms of ST, including snus and dissolvable tobacco.MethodsIn this study, we conducted in-person experimental auctions in Buffalo, NY, Columbia, SC, and Selinsgrove, PA with 571 smokers to test the impact of information and product trials on smokers' preferences. Auctions were conducted between November 2010–November 2011.ResultsWe found no evidence of an impact of product trials on demand in our auctions. Anti-ST information increased demand for cigarettes when presented alone, but when presented with pro-ST information it decreased demand for cigarettes. It did not decrease demand for ST products. Anti-smoking information increased demand for ST products, but did not affect cigarette demand.ConclusionsThese findings suggest that credible and effective communications about tobacco harm reduction should reinforce the negative effects of smoking.
