Tobacco industry research on smoking cessation - Recapturing young adults and other recent quitters
Tobacco industry research on smoking cessation - Recapturing young adults and other recent quitters
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DOI：
10.1111/j.1525-1497.2004.30358.x
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发表时间：
2004-05-01
影响因子：
5.7
通讯作者：
Glantz, SA
中科院分区：
文献类型：
--
作者：
Ling, PM;Glantz, SA
背景：美国的吸烟率正在下降，除了年轻人（18至24岁）。除了针对孕妇的计划外，很少有组织的计划专门针对年轻人戒烟。相比之下，烟草业投入了大量的时间和金钱来研究年轻人的吸烟模式。这些数据中的一些是现在通过litigation.Objective：审查烟草行业的戒烟营销研究，以指导新的干预措施和改善临床实践，特别是以解决年轻的成年吸烟者的needs.Methods：分析以前的秘密烟草行业document.Results：与他们的吸烟人口的份额相比，年轻的成年吸烟者有最高的自发戒烟率。大约10%到30%的吸烟者想要戒烟;轻度吸烟者和品牌转换者更有可能尝试戒烟。烟草公司试图通过开发看起来不那么容易上瘾或更容易被社会接受的产品来阻止戒烟。与消费者的期望相反，“超低焦油”香烟吸烟者实际上不太可能quitch.Conclusions：烟草行业的观点与临床实践的年轻人戒烟行为的对比。烟草营销人员专注于重新吸引年轻戒烟者，而有组织的戒烟计划主要由老年吸烟者使用。由于年轻人戒烟的倾向最大，戒烟的潜在好处也最大，因此需要为年轻人制定有针对性的计划。烟草营销数据表明，降低吸烟的社会接受度和支持无烟环境的理想信息最能引起年轻成年吸烟者的共鸣。
Background: Smoking rates are declining in the United States, except for young adults (age 18 to 24). Few organized programs target smoking cessation specifically for young adults, except programs for pregnant women. In contrast, the tobacco industry has invested much time and money studying young adult smoking patterns. Some of these data are now available in documents released through litigation.Objective: Review tobacco industry marketing research on smoking cessation to guide new interventions and improve clinical practice, particularly to address young adult smokers' needs.Methods: Analysis of previously secret tobacco industry documents.Results: Compared to their share of the smoking population, young adult smokers have the highest spontaneous quitting rates. About 10% to 30% of smokers want to quit; light smokers and brand switchers are more likely to try. Tobacco companies attempted to deter quitting by developing products that appeared to be less addictive or more socially acceptable. Contrary to consumer expectations, "ultra low tar" cigarette smokers were actually less likely to quit.Conclusions: Tobacco industry views of young adult quitting behavior contrast with clinical practice. Tobacco marketers concentrate on recapturing young quitters, while organized smoking cessation programs are primarily used by older smokers. As young people have both the greatest propensity to quit and the greatest potential benefits from smoking cessation, targeted programs for young adults are needed. Tobacco marketing data suggest that aspirational messages that decrease the social acceptability of smoking and support smoke-free environments resonate best with young adult smokers' motivations.