"Israel is Drying, Again": Constructing Resilience Discourses in Televised Water Conservation Campaigns

"Israel is Drying, Again": Constructing Resilience Discourses in Televised Water Conservation Campaigns
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“以色列再次干旱”:在电视转播的节水运动中构建韧性话语

DOI:
10.1080/17524032.2022.2105374
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发表时间:
2022
期刊:
Environmental Communication
影响因子:
--
通讯作者:
Kassirer S
Kassirer S
中科院分区:
--
文献类型:
--
作者:
Kassirer S

文献摘要

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节水运动是通过鼓励减少家庭用水来缓解干旱和水资源短缺的一个常用工具。本文超越了考察WCCs对消费的影响,着眼于这些运动话语性地构建水弹性概念的方式。通过分析以色列水务局在2008年至2018年期间制作的8个电视WCC,以应对反复发生的干旱,本文展示了如何视听和象征性地构建和向公众呈现韧性话语。结果表明,在这些活动中使用了各种相反的和竞争的话语策略:动机,教育或信息,恐惧/希望,民族主义/个人主义和生态中心/生态中心。纵向比较揭示了多年来水资源恢复力的话语是如何从抵抗到转型和适应的恢复力演变的,局限于去政治化的道德-个人行为变化,而忽视了政府责任,问题的系统性社会环境原因以及气候变化。
Water conservation campaigns (WCC) are a common tool for mitigating droughts and water scarcity by encouraging reductions in household consumption. This paper moves beyond examining the impact of WCCs on consumption to look at the ways in which these campaigns discursively construct notions of water resilience. By analyzing eight televised WCCs produced by the Israel Water Authority from 2008 to 2018 in response to recurring droughts, this paper shows how discourses of resilience are audio-visually and symbolically constructed and represented to the public. The results indicate that a variety of opposite and competing discursive strategies were used in these campaigns: motivational, instructive or informative, fear/hope, nationalistic/individualistic and eco-centric/anthropocentric. The longitudinal comparison reveals how the discourse of water resilience evolved over the years from resilience byresistancetotransformationandadaptation, confined to depolitical ethical-individual behavioral change while ignoring government responsibility, systemic social-environmental causes of the problem, and climate change.