Eco-labels, conspicuous conservation and moral licensing: An indirect behavioural rebound effect
Eco-labels, conspicuous conservation and moral licensing: An indirect behavioural rebound effect
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DOI：
10.1016/j.ecolecon.2022.107649
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发表时间：
2022-10-28
影响因子：
7
通讯作者：
Owen, Anne
中科院分区：
文献类型：
--
作者：
Barkemeyer, Ralf;Young, C. William;Owen, Anne
随着旨在降低国内环境消费足迹的举措越来越多，可持续消费成为一个日益增长的利基市场。第三方有保证的产品生态标签已成为促进可持续消费的一个关键治理机制。然而，购买贴有生态标签的产品是否真的有助于向更可持续的消费过渡？在本文中，我们探讨生态标签通过透镜的反弹文学。虽然理论上的反弹效应起源于能源经济学，长期以来一直集中在生态效率，我们扩展其原理与价格溢价，以换取增加的环境质量属性的产品。报告两个相互关联的研究，购买环保产品和不同类型的环境资源消费之间的联系，我们发现，生态标签的产品蓬勃发展，在更富裕的经济体，其特点是更高的整体资源消费水平;和消费环保产品的意愿是积极的个人碳，水和材料的足迹。因此，我们认为，生态标签在其目前的形式是密不可分的更高，而不是更低的资源消费水平。因此，支持生态标签的治理机制与间接的消费者行为反弹效应有关。
Sustainable consumption is a growing niche with an increasing number of initiatives aimed at lowering domestic environmental consumption footprints. Third-party assured product eco-labelling has emerged as a key governance mechanism to promote sustainable consumption. However, does the purchasing of eco-labelled products really support a transition towards more sustainable consumption? In this paper, we explore eco-labelling through the lens of the rebound literature. While theorizing of the rebound effect originated in energy economics and has long been centred on eco-efficiency, we extend its rationale to products that are associated with a price premium in return for added environmental quality attributes. Reporting on two inter-related studies into the link between purchasing of environmentally friendly products and different types of environmental resource consumption, we find that eco-labelled products flourish in more affluent economies that are characterized by higher levels of overall resource consumption; and that willingness to consume environmentally friendly products is positively related to higher individual carbon, water and material footprints. Hence, we argue that ecolabelling in its current form is inextricably linked to higher - rather than lower - levels of resource consumption. Consequently, the governance mechanism that underpins eco-labelling is associated with an indirect behavioural consumer rebound effect.