Manufacturer product quality information disclosure with channel encroachment in the E-commerce age
Manufacturer product quality information disclosure with channel encroachment in the E-commerce age
复制标题
电商时代厂商产品质量信息泄露与渠道蚕食
DOI：
10.1002/mde.3134
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发表时间：
2020
影响因子：
2.2
通讯作者：
Xiao Lei
中科院分区：
文献类型：
--
作者：
Huang Song;Chen Shuting;Xiao Lei
本研究探讨制造商的品质披露与渠道侵占之间的相互作用。研究表明，制造商的支付与披露成本之间存在U型关系，而零售商的支付与披露成本之间存在更复杂的非单调关系。当披露成本处于中间区间且渠道替代率不太低时，披露成本的增加对两家公司都有利。入侵成本的增加总是对制造商造成伤害，如果零售商是中等的，渠道替代率较低，甚至可能对零售商造成伤害。
This study investigates the interplay between a manufacturer's quality disclosure and channel encroachment. We show that there exists a U‐shaped pattern between the manufacturer's payoff and the disclosure cost, whereas the retailer's payoff exhibits a more complicated and nonmonotonic relationship with respect to the disclosure cost. Both firms may benefit from the increase of the disclosure cost when it falls into the intermediate range and when the channel substitution rate is not too low. The increase of the encroachment cost always hurts the manufacturer, and it may even hurt the retailer if it is medium and if the channel substitution rate is low.