Social media as a public health tool during the UK mpox outbreak: a qualitative study of stakeholders' experiences
Social media as a public health tool during the UK mpox outbreak: a qualitative study of stakeholders' experiences
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社交媒体作为英国 MPOX 爆发期间的公共卫生工具：对利益相关者经验的定性研究
DOI：
10.1136/bmjph-2023-000407
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发表时间：
2023
期刊：
影响因子：
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通讯作者：
Garcia-Iglesias J
中科院分区：
文献类型：
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作者：
Garcia-Iglesias J
目标 这项快速反应研究探讨了 2022 年至 2023 年英国 MPOX 爆发期间主要利益相关群体的经验，特别是使用社交媒体作为健康促进工具的情况。该项目旨在确定未来流行病和大流行病防范的重要经验教训。方法定性研究采用了在线焦点小组和对主要利益相关者社区的采访，包括活动家、临床医生、政策制定者和有过流行性痘痘经历的个人。 N=29 利益相关者参与。对数据进行框架分析，通过面对面的分析研讨会讨论调查结果并得出结论。结果参与者强调了社交媒体，特别是 Twitter（现在称为 X）在应对新冠肺炎疫情中的重要作用。强调了一些好处，包括传播相关信息、消除污名以及发起/推进宣传和合作。然而，参与者也指出了与社交媒体相关的挑战；特别是它对现有网络和相关排斥动态的依赖，以及错误信息的存在。结论社交媒体在 2022-2023 年 MPOX 爆发期间的非正式和有目的的健康促进中发挥了重要作用，同时也对错误信息和排斥提出了重大挑战。我们建议，传染病爆发的准备工作必须考虑社交媒体的作用，它不仅是传播健康促进信息的关键工具，也是信息开发实时协作的关键工具。应特别注意确保合作和传播战略明确以促进服务不足群体的包容为导向。
ObjectivesThis rapid response research explored the experiences of key stakeholder groups during the 2022–2023 mpox outbreak in the UK, and in particular, the use of social media as a tool of health promotion. The project sought to identify key lessons learnt for future epidemic and pandemic preparedness.MethodsThe qualitative study employed online focus groups and interviews with key stakeholder communities, including activists, clinicians, policy actors and individuals with lived experience of mpox. N=29 stakeholders participated. Data were subject to framework analysis, with findings discussed and conclusions reached through a face-to-face analysis workshop.ResultsParticipants emphasised the significant role of social media, particularly Twitter (now called X), in the response to the mpox outbreak. Several benefits were highlighted, including disseminating relevant information, tackling stigma and generating/advancing advocacy and collaboration. However, participants also pointed out challenges associated with social media; in particular, its reliance on pre-existing networks and associated dynamics of exclusion, and the presence of misinformation.ConclusionSocial media played an important role in informal and purposive health promotion during the 2022–2023 mpox outbreak, while also presenting significant challenges regarding misinformation and exclusion. We recommend that preparedness for infectious disease outbreaks must consider the role of social media as key tools for not only the dissemination of health promotion messages, but also for real-time collaboration on message development. Special attention should be paid to ensuring collaboration and dissemination strategies are explicitly orientated towards promoting the inclusion of underserved groups.