A Tale of Two Diverse Qualtrics Samples: Information for Online Survey Researchers.
A Tale of Two Diverse Qualtrics Samples: Information for Online Survey Researchers.
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DOI：
10.1158/1055-9965.epi-19-0846
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发表时间：
2020-04
期刊：
影响因子：
--
通讯作者：
Thomson MD
中科院分区：
文献类型：
--
作者：
Miller CA;Guidry JPD;Dahman B;Thomson MD
使用与招聘方法和样本来源有关的在线小组进行的研究往往缺乏透明度。这项研究的目的是描述来自同一在线研究小组的两项不同调查的受访者的招募和参与情况，这些调查使用配额抽样。商业调查抽样和管理公司Qualtrics签约招募参与者，并实施两项基于互联网的调查。第一次调查的对象是50-75岁的成年人，并使用抽样配额来获得关于家庭收入和种族/族裔的多样性。第二个重点是18-49岁的妇女，并利用配额抽样来实现地域平衡的抽样。相对较快地(分别在12天和4天内)获得了种族和经济上不同的老年人样本(n=419)和地理上不同的年轻女性样本(n=530)。除最高收入水平外，配额均按要求执行。招募老年人需要更长的时间(与年轻女性相比)。尽管两项研究的调查完成率都是合理的，但调查答复不完整和质量不合格的比例不一致。癌症研究人员--以及一般的研究人员--应该考虑在未来的研究中利用在线小组的方法。为了优化新的和创新的策略，研究人员应该主动提出关于小组的问题，并仔细考虑包括配额抽样和强制回答在内的在线调查功能的优缺点。研究结果为癌症研究人员开发未来的在线调查和招募方案提供了实用的见解。
There is often a lack of transparency in research using online panels related to recruitment methods and sample derivation. The purpose of this study was to describe the recruitment and participation of respondents from two disparate surveys derived from the same online research panel using quota sampling. A commercial survey sampling and administration company, Qualtrics, was contracted to recruit participants and implement two internet-based surveys. The first survey targeted adults aged 50–75 years old and used sampling quotas to obtain diversity with respect to household income and race/ethnicity. The second focused on women aged 18–49 years and utilized quota sampling to achieve a geographically balanced sample. A racially and economically diverse sample of older adults (n=419) and a geographically diverse sample of younger women (n=530) were acquired relatively quickly (within 12 and 4 days, respectively). With exception of the highest income level, quotas were implemented as requested. Recruitment of older adults took longer (vs. younger female adults). Although survey completion rates were reasonable in both studies, there were inconsistencies in the proportion of incomplete survey responses and quality fails. Cancer researchers – and researchers in general – should consider ways to leverage the use of online panels for future studies. To optimize novel and innovative strategies, researchers should proactively ask questions about panels and carefully consider the strengths and drawbacks of online survey features including quota sampling and forced response. Results provide practical insights for cancer researchers developing future online surveys and recruitment protocols.