Priming is not all bias: Commentary on Ratcliff and McKoon (1997)
Priming is not all bias: Commentary on Ratcliff and McKoon (1997)
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DOI:
10.1037/0033-295x.106.3.582
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发表时间:
1999-07-01
影响因子:
5.4
通讯作者:
Bowers, JS
中科院分区:
文献类型:
--
作者:
Bowers, JS
R. Ratcliff and G. McKoon (1997) reported a set of findings they claim is inconsistent with all prior accounts of long-term priming, including (a) a pattern of benefits and costs in an identification task suggestive of a bias interpretation of priming and (b) a restriction on priming such that benefits and costs are obtained only when the alternatives in the forced-choice task are similar. On the basis of these and related findings, Ratcliff and McKoon developed a bias theory of visual word priming that is implemented in a mathematical model. However, the present article shows that their empirical findings are ambiguous and can be explained more parsimoniously within more traditional frameworks. Furthermore, 8 studies are reported that directly contradict their model. On the basis of these and related findings, it is argued that priming is best understood as a by-product of learning within perceptual systems whose main function is to categorize inputs.