The conflicting choices of alternating selves
The conflicting choices of alternating selves
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DOI：
10.1016/j.obhdp.2009.08.004
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发表时间：
2010-01-01
影响因子：
4.6
通讯作者：
Bayuk, Julia Belyavsky
中科院分区：
文献类型：
--
作者：
LeBoeuf, Robyn A.;Shafir, Eldar;Bayuk, Julia Belyavsky
参与者在其社会身份的显着性被操纵后做出了选择。与显著身份同化的选择，无论该身份源于个人的角色(例如，学生、家庭成员)还是文化(例如，中国人)。美国人)。因此，参与者表达的偏好取决于恰好在选择时刻突出的身份，当一个身份与他们将要表达的偏好相冲突时，参与者表达的偏好是另一个显著的身份。这些影响只发生在那些持有并认同被唤起的身份的人身上。研究进一步表明，这种身份一致的选择会影响选择后的满意度和悔恨：当选择后评估或消费过程中的身份突显与选择过程中的身份突显不同时，受试者对之前的选择不太满意，而当选择和消费身份相同时，受试者对先前的选择不满意。文中还讨论了这些发现的意义。(C)2009 Elsevier Inc.保留所有权利。
Participants made choices after the salience of their social identities was manipulated. Choices assimilated to the salient identity, whether that identity stemmed from a person's role (e.g., student, family member) or culture (e.g., Chinese. American). Thus, the preferences that participants expressed depended on the identity that happened to be salient at the moment of choice, with participants expressing preferences when one identity was salient that conflicted with the preferences they would express were another identity salient. These effects only arose for those who held and identified with the evoked identity. Studies further revealed that such identity-congruent choices influence post-choice satisfaction and regret: participants were less satisfied with their prior choices when the identity salient during post-choice evaluation or consumption was different from the identity salient during choice, compared to when the "choosing" and "consuming" identities were the same. Implications of the findings are discussed. (C) 2009 Elsevier Inc. All rights reserved.