Mobike China: Competing Through the Giant’s Ecosystem
Mobike China: Competing Through the Giant’s Ecosystem
复制标题
摩拜中国：通过巨头的生态系统进行竞争
DOI：
10.1108/eemcs-04-2020-0128
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发表时间：
2021
影响因子：
--
通讯作者：
H.
中科院分区：
文献类型：
--
作者：
Kittilaksanawong W.;& Liu;H.
学习成果学生将能够分析焦点企业在平台市场上的竞争情况，通过技术平台使焦点企业在共享经济中占据主导地位的因素，以及焦点企业通过并购和海外扩张的动机和增长战略，并就焦点企业在平台市场上取得和保持竞争地位的战略提出建议。案例概述/简介2018年4月4日，中国消费品和零售服务团购网站美团点评以27亿美元收购了中国无桩共享单车平台摩拜单车。摩拜已经为其在这个竞争激烈、现金密集型行业的大规模投资和运营筹集了几轮资金。然而，在中国和海外市场上，它仍然在努力生存和盈利。人们认为两家公司合并是唯一可行的选择。美团首席执行官收购摩拜单车的决定是否正确？在摩拜单车成为美团不可分割的一部分之后，如何让这个技术平台在中国和海外市场实现盈利？本案例适用于商学院的高级本科或研究生课程。补充材料教学笔记只供教育工作者使用。主题codeCSS 11：策略。
Learning outcomesStudents will be able to analyse competitive situations of the focal firm in the platform market, factors that make the focal firm become dominant in the sharing economy through the technology platform and the focal firm’s motives and growth strategies through mergers and acquisitions and overseas expansion, as well as give recommendations on the focal firm’s strategies to move forward to achieve and maintain its competitive position in the platform market.Case overview/synopsisOn 4thApril, 2018, Meituan-Dianping (Meituan), a Chinese group-buying website for consumer products and retail services acquired Mobike, a Chinese dockless bike-sharing platform for US$2.7bn. Mobike had raised several rounds of funding for its large investments and operations in this highly competitive and cash-intensive industry. However, it was still struggling to survive and make a profit in the Chinese and overseas markets. It was believed that the merger between the companies was the only viable alternative. Had Meituan’s Chief Executive Officer made the right decision in acquiring Mobike? After Mobike became an integral part of Meituan, what should be done to turn this technology platform to be profitable in the Chinese and overseas market?Complexity academic levelThe case is intended for senior undergraduate or graduate-level courses in business schools.Supplementary materialsTeaching Notes are available for educators only.Subject codeCSS 11: Strategy.