How destination image and evaluative factors affect behavioral intentions?
How destination image and evaluative factors affect behavioral intentions?
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DOI：
10.1016/j.tourman.2006.07.007
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发表时间：
2007-08-01
影响因子：
12.7
通讯作者：
Tsai, DungChun
中科院分区：
文献类型：
--
作者：
Chen, Ching-Fu;Tsai, DungChun
与以往的研究不同，本研究将目的地形象和感知价值纳入“质量-满意度-行为口头意图”范式，提出了更加综合的游客行为模型。研究调查了旅游行为不同阶段的所有变量之间的结构关系。结果表明，目的地形象对行为意向既有直接影响，也有间接影响。此外，“目的地形象-旅行质量感知价值满意度行为意图”路径在本研究中显得很明显。 (c) 2006 年，爱思唯尔有限公司出版。
Differing from the previous studies, this study proposed a more integrated tourist behavior model by including destination image and perceived value into the " quality-satisfaction-behavi oral intentions" paradigm. The structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study. The results show that destination image have both direct and indirect effects on behavioral intentions. In addition, the path "destination image - trip quality perceived value satisfaction behavioral intentions" appears evident in this study. (c) 2006 Published by Elsevier Ltd.