Dog-Whistle Politics: Multivocal Communication and Religious Appeals
Dog-Whistle Politics: Multivocal Communication and Religious Appeals
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DOI：
10.1007/s11109-013-9265-x
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发表时间：
2015-03-01
影响因子：
3.9
通讯作者：
Albertson, Bethany L.
中科院分区：
文献类型：
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作者：
Albertson, Bethany L.
本文探讨了如何多域呼吁，有不同的含义不同的观众，呼吁与宗教语言的工作。宗教语言在政治中很常见，但其效力却千差万别。我认为，多域呼吁可以产生共鸣的宗教与选定的观众，但没有宗教内容的其他听众。我用两个国家的样本来测试多域和明显的宗教诉求的有效性：一个了解多域诉求中宗教内涵的内群体和一个不了解宗教多样性的外群体。宗教诉求对内群体来说是有说服力的，但一个明显的宗教诉求可能会引发外群体成员的负面反应，从而在政治上付出高昂的代价，而多角度诉求中的宗教含义却让他们望而却步。由于对宗教在政治演讲中的适当角色有不同的偏好，因此明显的宗教诉求在不同的听众中是昂贵的。
This paper explores how multivocal appeals, meaning appeals that have distinct meanings to different audiences, work with respect to religious language. Religious language is common in politics, but there is great variation in its effectiveness. I argue that multivocal appeals can resonate as religious with select audiences but have no religious content for other listeners. I test the effectiveness of multivocal and obvious religious appeals experimentally with two national samples: an ingroup that understands the religious connotations in a multivocal appeal and a religiously diverse outgroup that does not. Religious appeals are persuasive for the ingroup, but an obvious religious appeal can be politically costly by triggering negative reactions among outgroup members, while the religious meaning in a multivocal appeal eludes them. Obvious religious appeals are costly in the diverse audience because of different preferences over the appropriate role for religion in political speech.