Communication Dynamics in Twitter During Political Campaigns: The Case of the 2011 Spanish National Election
Communication Dynamics in Twitter During Political Campaigns: The Case of the 2011 Spanish National Election
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DOI：
10.1002/1944-2866.poi327
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发表时间：
2013-06-01
影响因子：
4.9
通讯作者：
Volkovich, Yana
中科院分区：
文献类型：
--
作者：
Aragon, Pablo;Kappler, Karolin Eva;Volkovich, Yana
社交媒体对政治领域的入侵正在产生“大数据”存储库，可以通过挖掘这些数据来深入了解沟通动态。本文报告的研究依赖于 Twitter 的大型数据集来研究 2011 年 11 月西班牙全国选举期间政党和政客的活动、情感内容和互动。本研究的目的是调查政党对这种源自互联网和在线社交网络演变的新沟通和组织范式的适应情况。我们分析了七个在线下差异显着的政党的回复和转发网络，以评估他们的对话和信息传播模式。我们观察到，政党，尤其是主要传统政党，仍然倾向于将Twitter仅仅作为一种单向的流量沟通工具。此外，我们发现西班牙在线政治领域存在巴尔干化趋势的证据，正如之前对其他国家的研究所观察到的那样。
The irruption of social media in the political sphere is generating repositories of "Big Data," which can be mined to gain insights into communication dynamics. The research reported here relies on a large data set from Twitter to examine the activity, emotional content, and interactions of political parties and politicians during the campaign for the Spanish national elections in November 2011. The aim of this study is to investigate the adaptation of political parties to this new communication and organizational paradigm originating in the evolution of the Internet and online social networks. We analyze the reply and retweet networks of seven political parties with significant offline differences to assess their conversation and information diffusion patterns. We observe that political parties, and especially the major traditional parties, still tend to use Twitter just as a one-way flow communication tool. Moreover, we find evidence of a balkanization trend in the Spanish online political sphere, as observed in previous research for other countries.