The effects of a price increase on cybercafé services in Abraka, Nigeria
The effects of a price increase on cybercafé services in Abraka, Nigeria
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价格上涨对尼日利亚阿布拉卡网吧服务的影响
DOI：
10.1108/08880450510597523
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
Esharenana E. Adomi
中科院分区：
文献类型：
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作者：
Esharenana E. Adomi
目的-调查价格普遍上涨对尼日利亚阿布拉卡网吧服务的影响。在2004年9月推出的网吧经营者协会在Abraka（ACOA）的价格上涨失败，由于客户的反应it. The崩溃的定价制度investigated.Design/方法/途径-使用文献综述，问卷调查，访谈和个人观察收集数据，并使用这些数据来确定背后的原因，在Abraka，尼日利亚网吧的定价结构，调查结果-调查结果显示，提供替代电源的成本排名最高，在确定网吧服务的价格之前，一般价格上涨的时期，其次是ISP收费。由于互联网服务价格上涨，大部分网吧的顾客/客户光顾量下降，随后每日收入下降，顾客不满。
Purpose – To survey the effects of a general price increase on cybercafe services in Abraka, Nigeria. The price increase introduced in September 2004 by the Association of Cybercafe Operators in Abraka (ACOA) failed due to customers’ responses to it. The collapse of the pricing regime is investigated.Design/methodology/approach – Uses a literature review, questionnaire, interviews, and personal observations to gather data, and uses these data to determine reasons behind the pricing structure of cybercafes in Abraka, Nigeria, and customers' reactions to those pricing structures.Findings – Findings revealed that the cost of providing an alternative electrical power source ranked highest in what determined the price of cybercafe services prior to the period of the general price increase, followed by the ISP charge. A majority of the cybercafes experienced a drop in customer/client patronage, followed by a drop in daily income and customer dissatisfaction, due to the increased prices for internet service.Orig...