Optimal Competition and Allocation of Space in Shopping Centers
Optimal Competition and Allocation of Space in Shopping Centers
复制标题
购物中心空间的优化竞争与分配
DOI：
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发表时间：
1998
影响因子：
0.8
通讯作者：
Denise Stake
中科院分区：
文献类型：
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作者：
Thomas J. Miceli;C. Sirmans;Denise Stake
本文解释了为什么追求利润最大化的开发商可能会在购物中心内开设多个相互竞争的商店。虽然竞争的商店可能会消耗潜在的利润，从而降低开发商可以提取的总租金，但购物外部性的存在使开发商不仅对个别商店的利润感兴趣，而且对它们在整个中心产生的流量感兴趣。由于相同商店之间的竞争会增加客流量，因此可以创造有利于多个商店的抵消优势。本文对该问题进行了理论分析，并通过将该理论应用于填补空置商店的问题来说明其对租户组合的影响。本文最后明确地将分析与 Brueckner (1993) 的购物中心空间优化分配模型联系起来。
This article explains why a profit-maximizing developer may include multiple, competing outlets in a shopping center. While competing outlets presumably dissipate potential profits, thereby lowering aggregate rents that the developer can extract, the presence of shopping externalities causes the developer to be interested not just in individual store profits, but also in the traffic they generate throughout the center. And since competition among identical stores increases traffic, it can create an offsetting advantage that favors multiple outlets. The article provides a theoretical analysis of this problem and illustrates its implications for tenant mix by applying the theory to the problem of filling a vacant store. The paper concludes by explicitly relating the analysis to Brueckner's (1993) model of the optimal allocation of space in shopping centers.