Macau gambling industry's quick V-shape rebound from 2014 to 2019
Macau gambling industry's quick V-shape rebound from 2014 to 2019
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DOI：
10.1108/apjml-08-2019-0489
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发表时间：
2020-05-08
影响因子：
3.7
通讯作者：
Tan, Francis
中科院分区：
文献类型：
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作者：
Liu, Matthew Tingchi;Dong, Shiying;Tan, Francis
目的-本研究旨在总结2014年至2019年澳门博彩业V型反弹的因素。来自学术界、产业界和政府的代表对内部和外部因素进行了研究和讨论。设计/方法/方法-博彩业从业者结合博彩界学者和政府代表的观察和评论，提出了他们的前沿分析和观点。发现-在内部，澳门政府和澳门赌场运营商采取行动，以非博彩元素重塑澳门品牌，并调整策略，以吸引更多来自更广泛范围的游客。外围方面，全球经济好转和中国政府的支持也推动了澳门经济的快速反弹。这项研究为澳门博彩业在2014年博彩总收入大幅下降后，为何能在这么短的时间内复苏提供了答案和合理的解释。这项工作揭示，澳门在吸取戏剧性下跌的教训后，实施了各种自救行动计划，有助于实现快速的V型反弹。这项研究也是从学者、政府代表和赌场管理层的第一手角度对澳门博彩业进行的自我审视。
Purpose - The purpose of this study is to summarize the factors that result in V-shape rebound of Macau gambling industry's from 2014 to 2019. Both internal and external factors are examined and discussed by representatives from academia, industry and government.Design/methodology/approach - Practitioners from the gambling industry offered their cutting-edged analysis and viewpoints with observation and comments from scholars and government representatives in gambling domain.Findings - Internally, actions are taken by both the Macau government and Macau casino operators to rebrand Macau with nongambling elements and to adjust the strategies to attract more tourists from a wider range. Externally, global economic upturn and support from the China government also enhance Macau's quick rebound. A total of nine key factors are finally recognized.Originality/value - This study provides answers and sense-making explanations to why Macau gambling industry can recover in such a short time after a big drop in Gross Gambling Revenue in 2014. This work reveals that Macau, by learning the lessons from the dramatic decline, conducts various self-rescue action plans which contribute to the quick V-shape rebound. This study is also a self-examination of Macau gambling industry from the firsthand perspectives of scholars, government representatives and casino management.