Relative Importance of Impulse-Buying in Retail Stores
Relative Importance of Impulse-Buying in Retail Stores
复制标题
零售店冲动购买的相对重要性
DOI：
10.1177/002224295001500110
复制
发表时间：
1950
影响因子：
12.9
通讯作者：
Vernon T. Clover
中科院分区：
文献类型：
--
作者：
Vernon T. Clover
在现有领域和新领域加大力度。有两个因素可能使这一点成为可能：（1）降低运输成本，这在服装和观念方面似乎不像在其他领域那样重要;（2）在现有的商品系列中增加独特的或低价的外国商品。可以进一步说，这个案例说明了这样一个事实，即虽然“自然”因素，如地点和运输成本，往往决定市场区域，但差异化的力量，如个人服务，仍然使在通常由其他市场中心覆盖的地区进行有利可图的经营成为可能。理查德·奥明尼苏达大学杜卢斯分校
to a greater intensity in the areas now covered and to new areas. Two factors might make that possible: (I) reduced cost of transportation, which does not seem to be as important in the case of clothing and notions as in other fields, and (2) the addition of unique or lowpriced foreign merchandise to present lines of merchandise. It may be said, further, that this case illustrates the fact that while "natural" factors, such as location and transportation cost, tend to determine market areas, the forces of differentiation, such as personal service, still make possible profitable operation in areas normally covered by other market centers. RICHARD O. SIELAFF University of Minnesota Duluth, Minnesota