Identification With Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction
Identification With Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction
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DOI：
10.1080/10810730.2015.1064494
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发表时间：
2016-03-03
影响因子：
4.4
通讯作者：
Vega Casanova, Jair
中科院分区：
文献类型：
--
作者：
Igartua, Juan-Jose;Vega Casanova, Jair
本文的目的是进一步了解健康传播领域的叙事说服的解释过程，使用视听小说的基础上的娱乐教育的研究性研究中获得的数据。参与这项研究的是208名年龄在14岁至20岁之间的年轻人，他们被随机分配到三个不同的小组。每个小组都观看了哥伦比亚电视系列片《Revelados，desde todas las posiciones》的不同一集。结果表明，更大的识别与传播预防信息的情节的主要特征与更大的认知阐述，这反过来又导致了更有利的态度，对所讨论的主题。然而，没有观察到反驳发挥了重要的调解作用。这项研究的结果让我们得出这样的结论，让人们思考和反思可以帮助说服他们，这表明，叙事说服模式和双重修辞说服模式可以在某些情况下兼容，例如当信息的设计方式，人物明确的论点，通过对话支持一个亲社会的信息。
The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the ages of 14 and 20, randomly distributed to three different groups. Each of the groups was exposed to a different episode of the Colombian television series Revelados, desde todas las posiciones. The results showed that greater identification with the main character of the episode transmitting a prevention message was associated with greater cognitive elaboration, which in turn led to more favorable attitudes toward the topics addressed. However, counterarguing was not observed to play a significant mediating role. The findings of this study allow us to conclude that getting people to think and reflect can help persuade them, which suggests that narrative persuasion models and dual models of rhetorical persuasion can be compatible in certain contexts, such as when messages are designed in such a way that characters make explicit arguments that endorse a prosocial message through dialogues.