The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students: A Case Study
The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students: A Case Study
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DOI：
10.1177/0273475312450388
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发表时间：
2012-08-01
影响因子：
2.4
通讯作者：
Chad, Paul
中科院分区：
文献类型：
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作者：
Chad, Paul
市场营销教育工作者经常面临学生的课前准备不佳，随着学期的进展，学生对上课的兴趣下降，以及学生对团队评估活动的不良经历的抱怨。基于团队的学习（TBL）是一种创新的教学策略，采用半形式化的指导方针，旨在提高学生的参与度和改善团队合作，从而克服教育工作者面临的典型问题。本案例研究探讨了澳大利亚一所大学的研究生市场营销学科首次使用任务型学习的情况。结果表明，任务型教学创新对学生的参与有积极的影响，并提供了机会，以协助学习。本研究的结论是，任务型教学是一个有效的教学过程，使教育工作者提供学生增强和刺激的学习经验。案例研究通过评估学生和教育工作者的首次任务型教学经验，为营销教育文献做出了贡献。解决的关键问题是学生的参与，学习的机会，以及团队合作在培养学生的劳动力的好处。值得注意的是，这项研究还为希望通过TBL开发和实施有效和引人入胜的教学法的营销教育工作者提供了实用的建议。
Marketing educators are often faced with poor preclass preparation by students, declining student interest in attending classes as the semester progresses, and student complaints regarding previous bad experiences with team assessment activities. Teambased learning (TBL) is an innovative teaching strategy using semiformalized guidelines aimed to enhance student engagement and improve teamwork and, hence, overcome the typical problems faced by educators. This case study examines the firsttime use of TBL in a postgraduate marketing subject at an Australian university. The results indicate that the TBL innovation has a positive influence on student engagement and offers opportunities to assist learning. The study concludes that TBL is an effective teaching process enabling educators to offer students enhanced and stimulating learning experiences. The case study contributes to the marketing education literature by assessing the first-time TBL experience of students and educator. Key issues addressed are student engagement, opportunities for learning, and the benefits of teamwork in preparing students for the workforce. Significantly, the research also offers practical advice for marketing educators desirous of developing and implementing effective and engaging pedagogy via TBL.