Twitter=quitter? An analysis of Twitter quit smoking social networks

Twitter=quitter? An analysis of Twitter quit smoking social networks
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DOI:
10.1136/tc.2010.042507
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发表时间:
2012-07-01
期刊:
影响因子:
5.2
通讯作者:
Leonhardt, James M.
Leonhardt, James M.
中科院分区:
医学2区
文献类型:
--
作者:
Prochaska, Judith J.;Pechmann, Cornelia;Leonhardt, James M.

文献摘要

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目的Twitter是一种免费的社交网络和微型博客服务,广泛流行,为促进健康提供了潜力。本研究旨在探讨Twitter戒烟社交网络帐户的活动。设计一个横断面分析确定了153个激活的Twitter戒烟帐户,可追溯到2007年,并检查了最近的帐户活动为2010年8月。结果帐户的中位数有155个追随者和82个帐户的总tweets; 49%的帐户有>100 tweets。发布的内容在很大程度上与临床指南不一致; 48%链接到戒烟的商业网站,43%有关于电子烟的推文。在2010年8月,81个帐户(53%)仍然活跃。结论虽然流行的戒烟社交网络建设,许多Twitter帐户不再活跃,推文内容在很大程度上是不符合临床指南。未来的研究需要检查Twitter支持戒烟的有效性。
Objective Widely popular, Twitter, a free social networking and micro-blogging service, offers potential for health promotion. This study examined the activity of Twitter quit smoking social network accounts.Design A cross-sectional analysis identified 153 activated Twitter quit smoking accounts dating back to 2007 and examined recent account activity for the month of August 2010.Results The accounts had a median of 155 followers and 82 total tweets per account; 49% of accounts had >100 tweets. Posted content was largely inconsistent with clinical guidelines; 48% linked to commercial sites for quitting smoking and 43% had tweets on e-cigarettes. In August 2010, 81 of the accounts (53%) were still active.Conclusions Though popular for building quit smoking social networks, many of the Twitter accounts were no longer active, and tweet content was largely inconsistent with clinical guidelines. Future research is needed to examine the effectiveness of Twitter for supporting smoking cessation.