The value of non-personally identifiable information to consumers of online services: evidence from a discrete choice experiment
The value of non-personally identifiable information to consumers of online services: evidence from a discrete choice experiment
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非个人身份信息对在线服务消费者的价值：来自离散选择实验的证据
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Sarah Butler
中科院分区：
文献类型：
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作者：
Garrett Glasgow;Sarah Butler
我们通过一个基于假设流媒体视频服务的离散选择实验来估计非个人识别信息对在线服务消费者的价值。在线服务的非个人识别信息通常是关于客户使用服务的方式和时间的信息，与电子邮件地址或电话号码等个人识别信息不同。对于我们的大多数调查对象，我们没有发现任何证据表明他们愿意付费以避免与第三方分享他们的非个人身份信息。一小部分受访者从未选择与第三方共享信息的服务。
ABSTRACT We estimate the value of non-personally identifying information to consumers of online services through a discrete choice experiment based on hypothetical streaming video services. Non-personally identifying information for online services is typically information on the ways in and times at which customers use the service, and is distinct from personally identifying information such as email addresses or telephone numbers. For most of our survey respondents, we find no evidence that they were willing to pay to avoid sharing their non-personally identifying information with third parties. A smaller group of respondents never selected a service that shared information with third parties.