Reducing the influence of extrapersonal associations on the implicit association test: Personalizing the IAT
Reducing the influence of extrapersonal associations on the implicit association test: Personalizing the IAT
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DOI：
10.1037/0022-3514.86.5.653
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发表时间：
2004-05-01
影响因子：
7.6
通讯作者：
Fazio, RH
中科院分区：
文献类型：
--
作者：
Olson, MA;Fazio, RH
作者认为内隐联想测验（IAT； A. G. Greenwald， D. E. McGhee, & J. L. K. Schwartz, 1998）可能会受到一些联想的影响，这些联想对一个人对态度对象的评价没有帮助，因此当一个人遇到这个对象时，这些联想不会被激活，但它们仍然在记忆中可用。作者提出了一种IAT的变体，以减少这些“非个人关联”的污染。与传统版本的内测受到社会对少数群体的负面描述的影响这一观点一致，“个性化”内测在实验1和2中显示出相对较少的白人种族偏见。在实验3和4中，与传统的内测测验相比，个性化内测测验与态度和行为意图的显式测量有更强的相关性。讨论了个人和非个人联想分离的可行性。
The authors argue that the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) can be contaminated by associations that do not contribute to one's evaluation of an attitude object and thus do not become activated when one encounters the object but that are nevertheless available in memory. The authors propose a variant of the IAT that reduces the contamination of these "extrapersonal associations." Consistent with the notion that the traditional version of the IAT is affected by society's negative portrayal of minority groups, the "personalized" IAT revealed relatively less racial prejudice among Whites in Experiments 1 and 2. In Experiments 3 and 4, the personalized IAT correlated more strongly with explicit measures of attitudes and behavioral intentions than did the traditional IAT. The feasibility of disentangling personal and extrapersonal associations is discussed.