Agenda for Co-Creation Tourism Experience Research
Agenda for Co-Creation Tourism Experience Research
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DOI：
10.1080/19368620802594193
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发表时间：
2009-01-01
影响因子：
12.5
通讯作者：
Den Dekker, Teun
中科院分区：
文献类型：
--
作者：
Binkhorst, Esther;Den Dekker, Teun
在体验经济中，供应商正在寻找新的方法来区分自己并争取客户的注意力。社会的社会统治系统正在为沟通的自我导向让路。平等伙伴之间的对话取代了传统的自上而下的方法。因此，客户获得了更多的权力和控制权。以产品和公司为中心的创新现在正被共同创造体验所取代，成为价值的基础和创新的未来。在各种领域都可以看到共同创造经验的一瞥，但旅游业尚未被提及。这是了不起的，因为对许多国家来说，旅游业是第一大收入来源，对许多发达国家来说，旅游业是其生活质量的重要组成部分。特别是在空闲时间，人们表达了他们对反映自己个人故事的更独特体验的追求。本文基于以人为本的共同创造原则，提出了体验经济中旅游业的创新观点。它有助于关于旅游业发展和创新的辩论，并不试图回答提出的所有问题。最后提出了一个研究议程，邀请学术和商业利益相关者研究和塑造不同项目背景下的共创旅游体验的未来。
In the experience economy, suppliers are in search of new ways to distinguish themselves and to fight for the customer's attention. Society's system of social ruling is making way for communicative self-steering. Dialogues between equal partners replace the traditional top down approach. Customers are therefore gaining more power and control. Product and company centric innovations are now being taken over by the co-creation experience as a basis for value and as the future of innovation. Glimpses of the co-creation experience are observed in a variety of realms but tourism is not yet mentioned as one of them. This is remarkable, as for many countries tourism is the number one income generator and for many in the developed world an essential part of their quality of life. Especially during free time people express their quest for ever more unique experiences reflecting their own personal stories. This article provides an innovative perspective on tourism in the experience economy based on the principle of co-creation with a central role for the human being. It contributes to the debate on tourism development and innovation and does not pretend to answer all questions raised. A research agenda is proposed at the end of this paper to invite both academic and business stakeholders to research and shape the future of the co-creation tourism experience in different project settings.