Effects of time pressure, type of shopping, and store attributes on consumers’ satisfaction with grocery shopping
Effects of time pressure, type of shopping, and store attributes on consumers’ satisfaction with grocery shopping
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时间压力、购物类型和商店属性对消费者杂货购物满意度的影响
DOI：
10.1080/09593969.2017.1309674
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
A. Marell
中科院分区：
文献类型：
--
作者：
E. Nilsson;T. Gärling;A. Marell
摘要：本研究的目的是探讨对杂货店的满意度是否受到杂货店购物类型和时间压力的影响，以及哪些属性对满意度很重要。虚拟杂货店是根据分数因子设计通过改变访问、价格水平、供应质量/范围和服务质量来构建的。在一项网络调查中，1023名瑞典消费者对主要购物和填充物购物的满意度进行了评分，想象他们在高或低时间压力下购物。结果表明：填表购物满意度高于填表购物满意度，时间压力对填表购物满意度没有影响，价格水平、服务质量和产品质量/范围对填表购物满意度更重要，而通道对填表购物满意度更重要。研究还发现，属性对满意度的重要性取决于购物类型，而不是个人特征。
Abstract The aim of this study is to investigate whether satisfaction with grocery stores is affected by type of grocery shopping in conjunction with time pressure, and which attributes are important for satisfaction. Fictitious grocery stores are constructed according to a fractional factorial design by varying access, price level, supply quality/range, and service quality. In an Internet survey, 1023 Swedish consumers rated satisfaction with major vs. fill-in shopping imagining they were under high or low time pressure. The results showed that satisfaction is higher for fill-in shopping than major shopping, that time pressure has no effect on satisfaction, and that price level, service quality, and product quality/range are more important for satisfaction with major shopping, whereas access is more important for satisfaction with fill-in shopping. It is also found that the importance of attributes for satisfaction depends on type of shopping more than on individual characteristics.