Front of Pack Labels Enhance Attention to Nutrition Information in Novel & Commercial Brands.
Front of Pack Labels Enhance Attention to Nutrition Information in Novel & Commercial Brands.
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DOI：
10.1016/j.foodpol.2015.08.001
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发表时间：
2015-10-01
期刊：
影响因子：
6.5
通讯作者：
Bix L
中科院分区：
文献类型：
--
作者：
Becker MW;Bello NM;Sundar RP;Peltier C;Bix L
1) 评估包装正面 (FOP) 营养标签是否比更完整的强制性营养信息（美国要求的营养成分面板 (NFP)）更容易获得关注，以及 2) 确定标签设计特征（特别是颜色编码和/或带有面部图标的编码）是否会增加对 FOP 标签的关注。在两个实验中，我们使用变化检测方法跟踪了参与者 (n=125) 查看具有不同 FOP 设计的新颖和商业包时的注意力分配情况。我们发现经验证据表明，与目前强制执行的 NFP 相比，FOP 标签的出现频率更高、更早，这种好处既归功于其位于包装正面的位置，也归功于 FOP 的设计特征。具体来说，FOP 中颜色的使用增加了对标签的关注，但没有证据表明通过面部图标编码信息会影响注意力。我们的工作支持越来越多的证据支持使用 FOP 标签来吸引人们对营养信息的关注。研究结果可能有助于为标签标准的政策决策提供信息。
1) To assess whether Front-of-Pack (FOP) nutrition labels garner attention more readily than more complete, mandated nutrition information (the Nutrition Facts Panel (NFP), required in the US), and 2) To determine whether label design characteristics, specifically, color coding and/or coding with facial icons, increase attention to the FOP label. In two experiments, we tracked the allocation of attention while participants (n=125) viewed novel and commercial packages with varied FOP designs using a change detection methodology. We found empirical evidence that FOP labels are attended more often, and earlier, than the currently mandated NFP, and that this benefit is due both to its placement on the front of the package and to the design characteristics of the FOP. Specifically, the use of color in FOPs increased attention to the label, but there was no evidence that coding information via facial icons impacted attention. Our work supports a growing body of evidence supporting the use of FOP labels to attract attention to nutritional information. Findings may be relevant to inform policy decisions on labeling standards.