Divide and diffuse: Comparing digital divide and diffusion of innovations perspectives on mobile phone adoption
Divide and diffuse: Comparing digital divide and diffusion of innovations perspectives on mobile phone adoption
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鸿沟与扩散：比较移动电话采用的数字鸿沟与创新扩散观点
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Katy E. Pearce
中科院分区：
文献类型：
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作者：
R. Rice;Katy E. Pearce
结合数字鸿沟和创新扩散方法，本研究分析了个人层面和市场层面对一个发展中国家8年累计手机普及率的影响。单独考虑每一年，作为典型数字鸿沟模型的测试，年龄、教育、经济状况、互联网接入和家庭规模在所有年份都有显著差异；就业、婚姻状况和城市只有大约一半的年份是如此，性别在任何年份都没有。然而，创新扩散的方法显示，人口统计学对三个采用类别的手机采用的影响存在一些差异。不断变化的移动电话市场状况与不同的采用率相关，人均国内生产总值(GDP)与采用率相关，但全球经济危机期间除外。
Integrating digital divide and diffusion of innovations approaches, this study analyzes individual-level and market-level influences on the 8-year cumulative adoption of the mobile phone in one developing country. Considering each year separately, as tests of the typical digital divide model, age, education, economic condition, Internet access, and household size were significant divides in all years; employment, marital status, and urbanness were so only in about half the years, and sex in none of the years. However, a diffusion of innovations approach revealed some differences in demographic influences on mobile phone adoption across three adoption categories. Changing mobile phone market conditions were associated with varying adoption levels, and gross domestic product (GDP) per capita correlated with percent adoption except during the global economic crisis.