Numeracy and the Persuasive Effect of Policy Information and Party Cues.
Numeracy and the Persuasive Effect of Policy Information and Party Cues.
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计算能力以及政策信息和政党暗示的说服力。
DOI：
10.1093/poq/nfv051
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发表时间：
2016
影响因子：
3.4
通讯作者：
Matthew P. Hitt
中科院分区：
文献类型：
--
作者：
Vittorio Mérola;Matthew P. Hitt
数字政治呼吁是民意研究中一个普遍但被忽视的领域。量化信息什么时候能改变政治态度，这种改变会被党派效应压倒吗？我们分析了数字能力--或公民处理和应用数字政策信息的能力的个体差异--如何缓和数字政治诉求在一个适度突出的政策问题上的有效性。结果表明，算术水平低的被试表现出较强的派对式线索效应，对数字信息的处理方式比较肤浅和启发式。相反，那些算术能力较强的人会被数字信息说服，即使它是由反对党赞助的，克服了党的暗示效应。我们的结果表明，在分析量化政治呼吁时忽略数字能力可能会掩盖显著的说服效应，我们建立在最近的工作基础上，促进了对公众舆论中个体差异的理解。
Numeric political appeals represent a prevalent but overlooked domain of public opinion research. When can quantitative information change political attitudes, and is this change trumped by partisan effects? We analyze how numeracy-or individual differences in citizens' ability to process and apply numeric policy information-moderates the effectiveness of numeric political appeals on a moderately salient policy issue. Results show that those low in numeracy exhibit a strong party-cue effect, treating numeric information in a superficial and heuristic fashion. Conversely, those high in numeracy are persuaded by numeric information, even when it is sponsored by the opposing party, overcoming the party-cue effect. Our results make clear that overlooking numeric ability when analyzing quantitative political appeals can mask significant persuasion effects, and we build on recent work advancing the understanding of individual differences in public opinion.