Population Survey Features and Response Rates: A Randomized Experiment

Population Survey Features and Response Rates: A Randomized Experiment
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DOI:
10.2105/ajph.2016.303198
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发表时间:
2016-08-01
影响因子:
12.7
通讯作者:
Goldsmith, Charles H.
Goldsmith, Charles H.
中科院分区:
医学2区
文献类型:
--
作者:
Guo, Yimeng;Kopec, Jacek A.;Goldsmith, Charles H.

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目标。研究一般人口健康调查中几种调查特征对答复率的影响。方法。 2012 年和 2013 年,加拿大不列颠哥伦比亚省的 8000 个家庭被随机分配到 7 个调查变体中的一个,每个变体包含不同的调查特征组合。比较的特征包括管理模式(纸质与在线)、预付费激励(2 美元硬币与无)、彩票激励(即时与研究结束)、调查问卷长度(10 分钟与 30 分钟)和抽样框架(InfoCanada 与加拿大邮政)。 结果。 7 个组的总体缓解率为 27.9%(范围 = 17.1-43.4)。除抽样框架外,所有调查特征都与响应率的统计显着差异相关。调查模式对响应几率的影响最大(优势比 [OR] = 2.04;95% 置信区间 [CI] = 1.61, 2.59),而抽样框架的影响最小(OR = 1.14;95% CI = 0.98, 1.34)。通过邮寄带有预付奖励的简短纸质调查获得了最高的回应。结论。在加拿大邮寄的一般人口健康调查中,预计回复率为 40% 至 50%。问卷管理模式、调查长度和激励类型会影响答复率。
Objectives. To study the effects of several survey features on response rates in a general population health survey.Methods. In 2012 and 2013, 8000 households in British Columbia, Canada, were randomly allocated to 1 of 7 survey variants, each containing a different combination of survey features. Features compared included administration modes (paper vs online), prepaid incentive ($2 coin vs none), lottery incentive (instant vs end-of-study), questionnaire length (10 minutes vs 30 minutes), and sampling frame (InfoCanada vs Canada Post).Results. The overall response rate across the 7 groups was 27.9% (range = 17.1-43.4). All survey features except the sampling frame were associated with statistically significant differences in response rates. The survey mode elicited the largest effect on the odds of response (odds ratio [OR] = 2.04; 95% confidence interval [CI] = 1.61, 2.59), whereas the sampling frame showed the least effect (OR = 1.14; 95% CI = 0.98, 1.34). The highest response was achieved by mailing a short paper survey with a prepaid incentive.Conclusions. In a mailed general population health survey in Canada, a 40% to 50% response rate can be expected. Questionnaire administration mode, survey length, and type of incentive affect response rates.