Exploring Content and Design Factors Associated with Convention and Visitors Bureau Web Site Development
Exploring Content and Design Factors Associated with Convention and Visitors Bureau Web Site Development
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探索与会议和旅游局网站开发相关的内容和设计因素
DOI：
10.1300/j452v07n01_04
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发表时间：
2005
影响因子：
2.2
通讯作者：
Curtis Love
中科院分区：
文献类型：
--
作者：
Myounghee Ha;Curtis Love
摘要会议和旅游局（CVB）已成为旅游业中的重要组织。国际会议和旅游局协会报告说，它代表30个国家的大约500个目的地管理组织（国际会议和旅游局协会，2003年）。作为美国旅游业最重要的组成部分之一，会议和旅游局开展各种活动，以促进目的地的营销和开发，目的是吸引休闲和会议客户到他们的特定城市或地区。与此同时，会议策划者正在利用技术来提高他们制作和执行会议的能力，以获得高投资回报。因此，CVB的网站在销售目的地和促进会议/大会规划流程方面具有巨大的潜力。本文探讨了与会议和游客局网站开发相关的内容和设计因素。它还展示了规划人员如何利用互联网和中心的网站。
Abstract Convention and visitors bureaus (CVBs) have become important organizations within the tourism industry. The International Association of Convention & Visitor Bureaus (IACVB) reported that it represents approximately 500 destination management organizations in 30 countries (IACVB, 2003). As one of the most important components of the tourism industry in the United States, the Convention and Visitors Bureau performs various activities to facilitate destination marketing and development, with the aim of enticing leisure and convention customers to their particular city or region. Meanwhile, meeting planners are using technology to enhance their ability to produce and execute meetings that demonstrate a high return on investment. Consequently, CVBs' websites have enormous potential in selling a destination and facilitating the meeting/convention planning process. This paper explores the content and design factors associated with convention and visitors bureau web site development. It also demonstrates how planners utilize the Internet and CVB websites.