Smaller Cigarette Pack as a Commitment to Smoke Less? Insights from Behavioral Economics.
Smaller Cigarette Pack as a Commitment to Smoke Less? Insights from Behavioral Economics.
复制标题
DOI：
10.1371/journal.pone.0137520
复制
发表时间：
2015
期刊：
影响因子：
3.7
通讯作者：
Sindelar J
中科院分区：
文献类型：
--
作者：
Marti J;Sindelar J
香烟通常以20个单位的包装出售，因此对包装大小对消费的潜在影响知之甚少。使用行为经济学的见解，我们认为，小于标准尺寸的香烟包装可能有助于一些吸烟者减少和/或戒烟，与他们的长期目标一致。在美国吸烟者样本中进行的在线假设购买实验的结果显示，超过三分之一的吸烟者愿意支付价格溢价购买少量。此外，戒烟的愿望和高度的自我控制与对较小包装的偏好有关。虽然我们提供了一些初步证据，表明较小的包装可能对某些类型的吸烟者有益，但应进行进一步研究，以评估是否应在烟草控制政策中考虑较小的包装尺寸，以帮助当前吸烟者戒烟（JEL：I18; I12; D12）
Cigarettes are commonly sold in packs of 20 units and therefore little is known about the potential impact of pack size on consumption. Using insights from behavioral economics, we suggest that cigarette packs smaller than the standard size may help some smokers cut back and/or quit, consistent with their long-term goals. Results from an online hypothetical purchase experiment conducted in a sample of US smokers reveal that over a third of smokers are willing to pay a price premium to purchase in smaller quantities. Further, a desire to quit smoking and high self-control is associated with preference for a smaller pack. While we provide some preliminary evidence that smaller packs may be beneficial to certain types of smokers, further research should be conducted to assess whether the smaller pack size should be considered in the arsenal of tobacco control policies to help current smokers quit (JEL: I18; I12; D12)