The Business Model in Practice and its Implications for Entrepreneurship Research
The Business Model in Practice and its Implications for Entrepreneurship Research
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DOI：
10.1111/j.1540-6520.2010.00424.x
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发表时间：
2011-01-01
影响因子：
10.5
通讯作者：
Bock, Adam J.
中科院分区：
文献类型：
--
作者：
George, Gerard;Bock, Adam J.
虽然“商业模式”一词在实践界得到了广泛使用，但有关该主题的学术文献却支离破碎，并且由于定义和构建边界不一致而令人困惑。在这项研究中，我们回顾了先前的研究，并从创业的角度重新构建了商业模式。我们报告了对 151 项执业管理者调查的话语分析，以更好地理解他们对商业模式的概念化。我们发现商业模式的底层维度是资源结构、交易结构和价值结构，并讨论了维度优势对企业特征和行为的本质和影响。这些发现通过将商业模式与创业认知、机会共同创造和组织成果联系起来，为创业理论发展和实证研究提供了新的方向。
While the term "business model" has gained widespread use in the practice community, the academic literature on this topic is fragmented and confounded by inconsistent definitions and construct boundaries. In this study, we review prior research and reframe the business model with an entrepreneurial lens. We report on a discourse analysis of 151 surveys of practicing managers to better understand their conceptualization of a business model. We find that the underlying dimensions of the business model are resource structure, transactive structure, and value structure, and discuss the nature and implications of dimensional dominance for firm characteristics and behavior. These findings provide new directions for theory development and empirical studies in entrepreneurship by linking the business model to entrepreneurial cognition, opportunity co-creation, and organizational outcomes.