Goodwill: A reexamination of the construct and its measurement
Goodwill: A reexamination of the construct and its measurement
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DOI：
10.1080/03637759909376464
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发表时间：
1999-03-01
影响因子：
2.5
通讯作者：
Teven, JJ
中科院分区：
文献类型：
--
作者：
McCroskey, JC;Teven, JJ
由于在20世纪60年代和70年代对精神气质/来源可信度结构的维度的争议以及相关的大量实证研究，亚里士多德的“善意”维度已经被许多当代理论家和研究者所忽视。本文认为，这是由于在早期的实证研究中所犯的错误，并认为“善意”可以衡量，与早先的索赔，并应恢复其在修辞传播理论的地位。实证研究报告表明存在的商誉尺寸的一部分，结构的风气/来源的可信度结构和衡量该尺寸的证据，其可靠性和有效性。
As a result of the controversy over the dimensionality of the ethos/source credibility construct and the associated plethora of empirical studies in the 1960s and 1970s, Aristotle's dimension of "goodwill" has been dismissed by many contemporary theorists and researchers. It is argued that this occurred as a result of errors made in the earlier empirical research and that "goodwill" can be measured, contrary to earlier claims, and should be restored to its former status in rhetorical communication theory. Empirical research is reported indicating the existence of the goodwill dimension as part of the structure of the ethos/source credibility construct and a measure of that dimension is provided with evidence for its reliability and validity.