Local and international perspectives of the influence of creative experiences of Chinese traditional culture on revisit intentions
Local and international perspectives of the influence of creative experiences of Chinese traditional culture on revisit intentions
复制标题
中国传统文化创作体验对重游意愿影响的本土和国际视角
DOI：
10.1080/13683500.2018.1564740
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发表时间：
2019
影响因子：
8
通讯作者：
Chih
中科院分区：
文献类型：
--
作者：
Chih
中国传统文化的研究越来越多，但迄今为止，还没有一个实证研究的综合视角，国际化或本地化的观点是否影响文化旅游。为了弥补这一差距，本研究开发了一个综合和比较模型的游客行为，国际或当地游客的创造性经验可能会影响他们的重游意图。研究一通过631名本地游客的视角检验了这一命题，并表明创意体验可能通过真实性影响重游意愿。此外，真实性和重游意图之间的关系可能会加强动机。研究二以381名外国游客的创意体验为研究对象，探讨了创意体验通过旅游地的吸引物对游客重游意愿的影响。此外，目的地吸引力和重游意图之间的关系可以通过品牌形象来加强。创造性体验各维度之间的相互关系也对旅游者的旅游决策有一定的影响。
ABSTRACT There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an integrated and comparative model of tourist behaviours, where international or local tourists’ creative experiences may influence their revisit intentions. Study 1 examines this proposition through 631 local tourists’ perspectives and suggests that creative experiences may influence revisit intentions through authenticity. Further, the relationships between authenticity and revisit intentions may be strengthened by motivation. Study 2 investigates 381 foreign tourists’ creative experiences to demonstrate that experiences may influence their revisit intentions through the destination’s attractions. Further, the relationships between the destination attractions and revisit intentions may be strengthened by brand image. The mutual relations among the dimensions of creative experiences also have implications for tourists when making tourism decisions.