CONSUMER-BEHAVIOR AND PSYCHOLOGICAL REACTANCE
CONSUMER-BEHAVIOR AND PSYCHOLOGICAL REACTANCE
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DOI：
10.1086/208782
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发表时间：
1980-01-01
影响因子：
7.2
通讯作者：
WICKLUND, RA
中科院分区：
文献类型：
--
作者：
CLEE, MA;WICKLUND, RA
心理自由理论是一种广泛适用于消费者行为的理论。促销的影响，操纵广告，产品的不可用性，和政府法规都被视为潜在的自由威胁事件，心理抗拒理论详细说明了消费者对自由减少的反应。
A theory about psychological freedom is reviewed in terms of its broad applicability to consumer behavior. Promotional influence, manipulative advertisements, product unavailability, and government regulations are all cast as potentially freedom-threatening events, and a theory of psychological reactance details the consumer's reply to reductions in freedom.