New Media, Micromobilization, and Political Agenda Setting: Crossover Effects in Political Mobilization and Media Usage
New Media, Micromobilization, and Political Agenda Setting: Crossover Effects in Political Mobilization and Media Usage
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DOI：
10.1080/01972243.2011.583812
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发表时间：
2011-01-01
影响因子：
3.5
通讯作者：
Moody, Rebecca
中科院分区：
文献类型：
--
作者：
Bekkers, Victor;Beunders, Henri;Moody, Rebecca
2007年11月，荷兰中学生对一项被称为“1040小时标准”的要求进行了抗议。“新的网络技术，如即时消息、YouTube和社交网站，在动员工作中发挥了重要作用。在这篇文章中，作者认为这些技术促进了个人和小团体向微动员的转变。在这个“1040小时规范”的案例研究中，作者分析了如何通过中观和微观动员过程之间的相互作用，以及通过新的微观到大众媒体的交叉效应，改变了政治决策过程。在微媒体的支持下，微动员的效果可以为传统的中介组织和决策者创造战略惊喜。
In November 2007, Dutch secondary school students revolted against a requirement known as the "1040-hour norm." New Web technologies, like instant messaging, YouTube, and social networking sites, played an important role in the mobilization effort. In this article, the authors argue that these technologies facilitate a shift toward micromobilization by individuals and small groups. In this "1040-hour norm" case study, the authors analyze how the course of the political agenda-setting process is being transformed through the interplay between processes of meso-and micromobilization, and through new micro-to-mass media crossover effects. When supported by micromedia, the effects of micromobilization can create strategic surprises for traditional intermediary organizations and policymakers.